If you have a better
product or service,
why whisper it?
Retail is not
a four-letter word.
© 2018 Mark Zintel, Inc.
A Quick Fix For
Cell Phone Robocalls
By Mark F. Zintel October, 2017
©2017 Mark Zintel, Inc.
They just won’t stop. Robocalls to cell phones
are becoming more annoying than email spam.
It was inevitable. As landline use dwindles,
more people are using a cell number
Now when you fill out all of those online sign-up
forms, it’s your once closely held cell number
that is entered. And off it goes, harvested, sold and resold to the ends of the telemarketing universe. To make it
worse, robocallers are using software to emulate your area code, and sometimes even your prefix, onto your caller
ID screen to make the call seem innocuous. You may have noticed robocalls repeatedly coming from the same area
code and prefix, but rotate the last few digits to trick your call blocking efforts.
Except for the most hopeless of shut-ins, does anybody know anyone who actually responds positively to
robocalls? As a life long media/advertising person, the idea of using this medium to positively convey anything to a
consumer or prospect is anathema to the fundamentals of the trade. “Hey, let’s make our prospects hate us before
we sell them the product!” How brilliant.
Using call blocking by pressing & holding the number on the Recent Call list won't work if the offending caller is
using software to rotate the last digits of the call ID. If you have an Android phone, try this to block a recurring
sender (iPhone users, please post a reply if iOS has a similar provision): For Android, open your phone app as if
you’re going to place a call. Tap the 3 dot menu drop down in the upper right corner. Tap Call Settings. Tap Call
Blocking & Ignore Message. For recurring calls from the same number, tap Blocked Numbers and enter the
number. For robocalls coming from the same area code and prefix, but who are rotating the last 4 digits, tap Digit
Filter. Here you can enter only the digit string common to the problematic calls. Make sure none of your contacts
start with, end with or contain the string you enter (there are qualifiers). For this user it worked like a champ. If
you suspect an incoming call is problematic, don’t answer and see if the caller leaves a message. Except for
political, most robocalls won't leave a message. After several attempts without getting a live answer, the Robocall
software should drop you from their list. If you are concerned about missing a call, make sure all of your other
posted contact information is accurate and they can reach you using LinkedIn or (GASP!) good ol' email.